MW MIFF & WICKRevenue Architecture Request Review

Fractional Executive BD Support • Revenue Systems • Command Visibility

Most firms don’t have an opportunity problem. They have a pursuit system problem.

Miff & Wick helps service firms turn scattered targets, market signals, buyer intel, and follow-up into a disciplined revenue system — combining fractional executive BD support with a private command layer that keeps the work visible.

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Target account clarity Buyer-ready account briefs Follow-up accountability

What Miff & Wick does

We build the pursuit system behind cleaner revenue movement.

We help growing service firms find better targets, read market signals, map buyers, build strike packages, and create a weekly pursuit rhythm. The platform enables the system, but the real value is the strategy, structure, and follow-through discipline behind it.

01Find the moneyTarget strategy, pursuit signals, and market timing.
02Map the buyerDecision-makers, influencers, access paths, and outreach angles.
03Make the moveStrike packages, talk tracks, follow-up rhythm, and weekly BD pressure.
Bottom line: fractional executive BD support and revenue strategy organized into a visible system your team can actually run.

The real leak

Most firms are not short on opportunity. They are short on pursuit discipline.

The issue usually is not effort. It is fog. Targets live in spreadsheets. Conversations die in inboxes. Follow-up depends on memory. CRM data exists, but leadership still cannot tell which pursuits are real, which buyers matter, and what the next move should be.

01

Stale Targets

Target accounts are scattered across spreadsheets, old notes, and one-off conversations.

02

Loose Follow-Up

Warm accounts go cold because nobody owns the next touch with enough pressure.

03

Foggy Pipeline

Leadership cannot separate real pursuit momentum from wishful thinking.

The Revenue Review Call

Bring one growth problem. We’ll pressure-test the revenue system behind it.

This is a focused conversation around your targets, follow-up rhythm, buyer visibility, and the places your current BD system is leaking.

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What we review

  • Where your current revenue process is loose
  • Which targets or markets deserve more pressure
  • Where follow-up is breaking down
  • Whether your CRM is producing usable intelligence
  • What buyer/account information is missing
  • What a cleaner pursuit system could look like
  • Whether a Strike Sprint, Fractional BDO Desk, or Command Center makes sense

The operating system

Fractional executive BD support backed by a command-center operating layer.

Miff & Wick combines fractional executive BD support with target research, buyer mapping, pursuit strategy, follow-up discipline, and leadership visibility. The command center enables the work; the system behind it drives the value.

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Find the money.

Surface the right accounts, opportunities, and market signals before your competitors are already circling.

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Map the buyer.

Identify decision-makers, influencers, timing, access paths, and the relationship angle that matters.

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Make the move.

Build the outreach, script, follow-up plan, and reason to call beyond “just checking in.”

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Track the hunt.

Keep leadership clear on what is active, stuck, warm, at risk, and worth pursuing next.

What we build

A revenue operating system built around your firm.

BD strategy, account intelligence, strike packages, follow-up rhythm, and leadership visibility — organized inside a private command layer when your team needs one.

Target account database Pursuit tracker Contact & buyer map Opportunity signal library Follow-up queue Account briefs Executive dashboard Weekly BD action plan CRM overlay / operating layer Market strike packages Sales scripts Outreach angles

Fit check

Built for firms that want movement, not more noise.

Best fit

  • Growing service firms with relationship-based sales
  • Firms with a CRM that is full but not useful
  • Owners or principals tired of waiting on referrals
  • Teams entering a new market, region, or vertical
  • Firms that need fractional executive BD support without hiring a full-time leader
  • Companies that want pursuit discipline, not vanity metrics

Not a fit

  • Companies wanting generic lead lists
  • Teams unwilling to follow up
  • Businesses looking for magic automation
  • Firms with no clear service offering
  • Owners who want activity reports instead of revenue movement

Request the review

Find where your BD system is leaking.

A focused conversation about your market, target accounts, missed signals, follow-up gaps, buyer visibility, and the revenue system your team actually needs.

What happens next: Submit the intake form. We’ll review the context and follow up with a clear next step for your revenue review.