MW MIFF & WICKRevenue Architecture Request Build

Private Operating Layer Preview

See the operating layer that supports a cleaner pursuit system.

This preview shows how Miff & Wick pairs fractional executive BD support with a private operating layer that keeps targets, buyer signals, outreach scripts, activity history, and next actions visible in one place.

Explore the Preview Request a Private Build
Website-safe sample records Private builds use your real market and BD motion Built for seller execution, leadership visibility, and BD discipline
Revenue Operating Layer
Hot Pursuits5
Avg Heat82
Open Value$3.4M

City of Westhaven93 Heat

Northline Utilities91 Heat

Lone Star Siteworks88 Heat

Live Pursuit Scoreboard

RFQ clocks, funding windows, and follow-ups that can expire.

Public-safe demo. In a private client build, reps add the RFQ or deadline once, Airtable becomes the source of truth, and this board starts keeping time automatically.

Live countdown demo
Confirmed RFQ Critical

Water Line Replacement RFQ

City of Westhaven, Texas

Due In
12Days
:
08Hours
:
34Min
:
00Sec
OwnerMunicipal BD Lead
StatusSOQ package needed
Delivery Clock High

Crew Mobilization Window

Northline Utilities Group

Due In
05Days
:
03Hours
:
18Min
:
00Sec
OwnerOps Seller
StatusCall VP Operations
Follow-Up Clock Hot

Bid Follow-Up Deadline

Lone Star Siteworks

Due In
02Days
:
01Hours
:
45Min
:
00Sec
OwnerSeller
StatusFollow-up due

Interactive public preview

See the account. Read the signal. Make the next move.

Use the sample below to see the workflow: prioritize accounts, read the trigger, understand the buyer angle, and make a cleaner next move.

1Click an account card

Start with any target in the left column. The right panel becomes the account brief.

2Read the signal

Look at the trigger, buyer, revenue angle, and recommended next action.

3Use quick filters

Click a term like Backlog, Buyer Map, or High Priority instead of guessing company names.

Total Targets—
Hot Pursuits—
Open Opportunity—
Avg Heat—

What leadership sees

A cleaner way to inspect pursuits, activity history, and business-development pressure.

The command layer shows which accounts deserve attention, why the timing matters, who owns the next move, what happened last, and whether follow-up is actually happening.

1

Prioritize the account.

Accounts are ranked by urgency, fit, timing, and revenue potential so sellers know where to spend time.

2

Read the signal.

Each account explains why now, what changed, and what pain likely matters to the buyer.

3

Map the buyer.

Decision roles, access paths, pain points, and outreach angles are organized in one clean brief.

4

Log the move.

Each pursuit gets a next action, activity history, follow-up date, and leadership-visible status.

How a private build starts

A clean first step buyers can say yes to.

Use this section in any demo to explain how the BD system gets installed, what the pilot includes, and how the operating layer supports the work without turning into a messy rollout.

Greenlight Plan

4 Phases
  1. Market SetupDefine target geography, pursuit types, ideal accounts, and BD priorities.
  2. First Strike Package BatchBuild the first priority briefs with signals, buyer map, fictional/verified contact structure, and next moves.
  3. Command Center LaunchLoad targets into the private dashboard with priority scoring, action queue, and leadership visibility.
  4. Weekly RhythmReview fresh signals, log activity, update pursuit status, and refresh next actions.
Suggested Pilot

30 days • 10–15 priority accounts • fractional executive BD support • 1 private operating layer • weekly pursuit rhythm • strike packages included

What the Client Gets

Operator View
Private operating layerA working view built around the client’s market, pursuits, and revenue motion.
Fractional executive BD supportSenior-level business-development guidance without hiring a full-time leader.
Buyer mapDecision roles, contact paths, and pain-point angles organized in one place.
Signal-backed strike packagesOne-page account attack briefs built from BD judgment, market signals, and buyer angles.
Activity trackingLeadership can see who touched what, what happened last, and what is due next.
Leadership visibilityA clearer view into pipeline pressure, follow-up discipline, and sales motion.

Build request

Build this around your market.

We configure the private version around your accounts, regions, pursuit types, buyer map, activity rhythm, leadership reporting needs, and the BD support your team needs.

What happens next: Tell us the market, vertical, or sales problem you want visibility into. We’ll map the first operating view and follow up directly.