Build a smarter pursuit process.
An evidence-first playbook and reusable research templates for teams that need to identify opportunities, qualify their fit, map buyers, and take the next commercial action. Clear methods. No inflated lead promises.
Inside the 11-page toolkit
- Commercial trigger and opportunity-signal library
- Weighted 100-point pursuit scoring framework
- Reusable account brief and source verification register
- Stakeholder and buying-center mapping prompts
- Commercial outreach qualification checklist
- Fixed-scope pilot planning framework
- Metrics that distinguish activity from collected revenue
- Practical 14-day implementation plan
For business-development practitioners, founders, and small commercial teams. PDF file; no subscription required.
Know your prospects before you spend on pursuit
Begin with our free interactive Opportunity Scorecard. When you need a documented team process to apply consistently, the toolkit provides the prompts and templates to operationalize it.
Important: This product does not include a private lead database, verified prospect names, sales guarantees, personal consulting or recurring data feeds. If you need market-specific source-backed research, review our focused engagements or discuss a custom pilot.
Before buying: digital purchases are delivered by email manually, generally within one business day after successful payment. If delivery is not possible, contact Miff & Wick for resolution or a refund consistent with applicable law. No commercial results are guaranteed.